“The Grave is Waiting for You”: the story of a professional with an unusual surname. Are you married? Your spouse took your last name

Apartments as a class of housing have made a real revolution in the capital's real estate market. At first, even the most notorious optimists were sure that the format would not work - too many obstacles arose in its way.

— Alexey, Moscow project, this “House on Krasina”, all these apartments and the theme of renovation of old buildings - is it unique?

- No. But the story itself is absolutely Moscow. For Moscow and about Moscow. We have carefully studied all the possibilities that are available on the Moscow market. This niche, the redevelopment of old buildings, is promising and will be in great demand in the very near future. I can say for sure that for a company whose main office is in Switzerland, this direction is not new, sufficient experience has been accumulated, and the segment is new, quite new for Moscow.

Before starting in Russia, we studied the problem of building renovation using the example of European cities: Montreux, Geneva, Zurich, Munich, where there are many old houses built in 1800-1900. We learned how the process of transforming a dilapidated building into a completely new facility takes place. So, objects being removed from office or industrial use have amazing prospects, they have excellent design and architecture, and without disturbing the external appearance, you can make an excellent project.

In Europe everything is simple. Almost every town there has a distinct historical center, there are non-standard houses, they are not very large: for a full-fledged hotel - not enough, for a hostel - a lot, and it’s frankly a pity to give them up for a hostel. But this is good potential for a private, family business. There, the investor buys this house for himself, makes repairs and gives the renovated building to a management company, which uses it as an apart-hotel. The investor receives income Management Company- your percentage. No administrative problems, pure business. Or, what is even more common, it is a small family business that can then be passed on to subsequent generations.

— What about Moscow? What's wrong here?

— Moscow has enormous potential for the development of its center. The development of the city center is dominated by administrative buildings. There are entire neighborhoods like Kitay-Gorod, where no one has ever lived. A random person, the same tourist, getting there, sees nothing except gray terrible hulks, which also generate crazy car traffic. And it turns out that the central areas are in deliberate isolation from the rest of the city. And this is the face of the city, its showcase. And the more hotels, amenities for tourists and especially for residents there, the more benefits for the city. And so less people will consider Moscow gloomy and inhospitable.

Now the city authorities have begun to make bicycle paths and pedestrian streets, but this is still a semi-finished product. Tourists need easy access to the Kremlin and the streets adjacent to it. On foot. On the way, buy souvenirs, pray and eat delicious food. And not just Italian food. For now, to do this you need to rent a room in an expensive hotel for very decent money or go to attractions from a residential area. And here, apart from the Kremlin, the Bolshoi Theater, the Arbat and high-rise buildings with views, there is nothing else to monetize. Moscow is perceived as a set of standard storefronts. This is very offensive and one-sided. We have a beautiful and multifaceted city. Residents and tourists should feel comfortable here. In everything. So let's work in this direction.

— And what did you manage to change personally, what was the first step?

— « House on Krasina. Him interesting story. It was planned to build three buildings in a palace style. What we see now is the middle building; the rest were not built. It was built in 1937, was rented out by the previous owners as an office center under three-month contracts, 500 people worked in this office every day, that is, the load on the surrounding infrastructure was crazy. The interior was in terrible condition, there was a garbage dump all around. At the same time, the building has excellent potential, crazy design, thickness brick walls- almost a meter. We restored the facade in accordance with the original project, updated the “filling”, did landscaping - we returned its soul, it began to live again. And beautified the area.

As for the load, the building has 136 apartments with a coefficient of 1.4 (that is, an average of one and a half people per apartment): that’s 190 people, 2.5 times less than it was. It turns out that we are unloading the area. And those who settle in this house will have a completely different attitude towards it. When we started building here, grandparents came to us, concerned to find out what we were up to. But when the scaffolding was removed, it immediately became clear to everyone what would happen, and not a single person expressed concern anymore.

— And inside, in the design of the apartments, you played with the history of the house, its past, or you still chose modern project?

— Initially, it was a general’s house, for the senior officers of the NKVD. In the 70s, another “box” was added. The layout was as follows: two four-room apartments per floor; this layout was taken as the basis. The historical component will be reflected in the cafe (old photos, artifacts) on the ground floor, for residents, it will not work for the street. When developing the layouts, the old layouts were taken as a basis. Of course, they brought in modern European experience.

Not like in our high-rise buildings, where you have to make your way to your cozy micro-world with good repairs through gloomy dirty stairs and squalid corridors. One of my neighbors parked a moped next to my apartment in the southwest where I live, and gasoline is dripping from it; moreover, it can always fall and crush someone. I have small children, I worry about them. I'm trying to resolve this issue, but I'm running into a wall of misunderstanding. The situation is the same with stores: either budget stores or none at all. That’s why I bought an apartment in the “House on Krasina” and will live here.

— And this whole story with increasing the tax on real estate, including apartments, which will be so large that it will completely ruin the target audience?

- Everything is quite simple here. The Moscow government has large budget expenditures, a lot of infrastructure is being built, and the money needs to be taken from somewhere. While the large construction project was underway, the budget was being filled. Now construction is limited, although businesses are still ready to invest in construction. Hence the tax changes. The tax increase applies not only to apartments, but to all other real estate. Last week a buyer came and asked: “How much does it cost you to operate?” I say: “165 rubles for square meter in year". - "It is expensive". - “But we are telling you an honest figure with the tax on land, plot, in return you get a closed territory and a bunch of other advantages.” - “I now have 50 rubles per square meter, why should I overpay?” He suggested that we first go to the building management or the HOA and find out what the figure will be for next year. A couple of days passed, he called, slightly dumbfounded, and said: “180 rubles per square meter...”

We need to understand and accept one simple thing. Moscow is a very expensive city, and every year life in it will become more expensive. There will be an expensive entrance, expensive parking spaces, expensive parking and high utilities.

— Let's return to renovation. Are there many such objects in the city? And how can they be characterized?

— It must be beautiful, economically feasible, creative and convenient from the point of view of the end consumer. There should be no gray boxes. In the short-term, the market is very competitive, and every factor that could add to the attractiveness of our property will be considered closely and carefully.

As investments, we consider individual buildings within the Third Transport Ring or historical ones that are more than 50 years old. The fact is that I like how they built until the end of the 60s, but after that I don’t.

Case in point. At the last EXPO REAL, a presentation of the city was shown at the Moscow stand. Views, high-rise buildings, “city”, and a third of the video is about new construction. We are standing with a partner, talking, he asks: “What is this? (The projects in New Moscow are complex developments.) Are you building a ghetto?” In Europe, such projects are viewed as austerity and social housing and are rather a repulsive factor for potential investors.

At the same time, by showing our projects, we see full understanding and good perception of what we do. And, more importantly, we see it among our buyers and tenants.

— Will you only deal with residential properties?

- Of course not. I see several promising areas for us: apartments ¾ we will work with them, we are very interested in the hotel sector, we are now planning to acquire two more objects, these will be hotels.

Our team’s competencies are sufficient to work in the hotel segment, retail, and business centers. The multifunctional complex and the shopping center are generally a similar story. In warehouses, however, we are not specialists, and in the “fence”. However, we focus on market indicators and clearly monitor the market situation. Real estate is not like hot pancakes; there is no need to rush here.

Having several options for exiting each project, and at any stage, we feel comfortable and are always open to new opportunities and proposals.

— What about the notorious administrative factor? How much depends on the decision of the authorities?

- Yes, it depends quite a lot. But here's an interesting point. I came to this segment from a completely different market - commercial real estate - and absolutely did not know the rules of the game in Moscow. And I noticed that, despite the prevailing stereotypes, the city leadership is absolutely accessible for communication.

I will share my observations: Khusnullin is absolutely accessible, he actively speaks at a lot of events, is not shy, communicates with everyone who is interested. He comes with assistants, and you can be sure that your question will be considered and it will go to to the right person. A number of city officials, prefects, heads of government are available for communication and are ready to discuss projects without any problems and recommend the best solution. A big plus is the social activity of local residents. The local community is actively being formed. There is someone to talk to when forming projects.

— Are there investors who are interested in the idea of ​​jumping on board this flow? What is their profit?

“Just recently some people came: they want to buy 20 apartments, and then put them under management and receive income. The average monthly rent in the area is from 85 to 110 thousand rubles. It is enough to invest in the purchase of 2-3 apartments, and a good passive income is guaranteed. By the way, it can be fixed in currency: we are negotiating with the Americans, they want to receive dollar profits.

— A few words about the target audience. Who needs it?

- To me. Guys like me buy apartments. This is a second home. All my traffic, all my work activity is in the city center, and it is very convenient to be based nearby so as not to waste hours traveling home.

This is also an improvement in living conditions for the residents of the area: they wanted better, bigger, high ceilings and huge windows.

Another story is growing children. The daughter has grown up, the son has grown up - they need a separate area. The next direction is office housing, companies are buying apartments for employees. They are bought by businessmen from other cities whose business is connected with the capital, and, as a result, constant business trips and negotiations.

And, of course, the investment component is very active. Real estate, especially one like ours, is a good conservative investment. Given the relatively low cost of entry, this is of interest to a private investor with a small amount of funds. They definitely won’t lose, and we will help you make money. Ideal for renting. We provide service and maintenance, the spaces are comfortable, the location is excellent.

Well, actually, if you want to be neighbors - welcome!

Text: Fedor Chistov

On June 8, the Sevastopol regional competition “Professional Accountant” ended - a competition for young and experienced accountants, organized by the company “Your Consultant”.
In our conversation with the chairman of the competition jury, Deputy Head of the Federal Tax Service for the City of Sevastopol, Alexei Nikolaevich Mogila, we talked about the results of the competition, the young generation of accountants and the interaction of the tax inspectorate with accounting workers.

Hello, Alexey Nikolaevich. Let’s start, perhaps, with the main reason for our meeting – the Sevastopol regional competition “Professional Accountant”. Tell us why you decided to take part in the jury.
We have been closely cooperating with the company “Your Consultant” for a long time. All our territorial tax authorities use the ConsultantPlus ATP in their work.
This is the product without which we can no longer imagine our professional activities.
The tax service, more than anyone else, is interested in having as many good accountants as possible, because a professional accountant, as a rule, is the key to correct and high-quality accounting and tax accounting. Such an accountant will not make mistakes when preparing tax reporting, will provide it in a timely manner and transfer taxes to the budget.

What are your impressions of the contestants?
Impressions of the contestants are good and warm. The questions were quite complex, because the commission included experts from different fields - representatives Pension Fund, higher educational institutions, audit companies. Each specialist formulated questions in accordance with their area of ​​activity, so the contestants had to be experts in accounting, tax and pension legislation, and understand the requirements for auditing activities. Therefore, among the proposed questions there were also those that could confuse someone.
At the second stage, when the contestants defended their works, I was pleasantly surprised at how they navigated the law. It is gratifying that there are many worthy and intelligent specialists in the accounting community.

At the end of last year, the “Your Consultant” company held a “Professional Lawyer” competition. According to the judges who assessed the contestants at that time, the jury took into account not only knowledge of the law and the logic of reasoning, but also the performance itself, the ability of the participants to work with the audience, because for lawyers, for future and practicing lawyers, this is a very important quality. What additional criteria were used by the judges of the Professional Accountant competition?
Each jury member assessed the participants according to their personal beliefs. In the accounting profession, a fundamental factor is strict adherence to legislative norms and documentary evidence of all financial transactions. A special feature of this profession is that it is necessary to have knowledge from different areas activities. An accountant of a construction organization must navigate the peculiarities technological processes, in a transport company, a specialist will definitely encounter standards for the consumption of fuel resources, and there are many such examples.
A good accountant with knowledge from various fields of activity is reliable foundation for the development and successful operation of any enterprise. These criteria were decisive for me when choosing the winner.

You have been working in the field of taxes since 1997, which means that all this time, as part of your job, you have been communicating with accountants. In your opinion, is an accountant of the late 90s very different from a modern accountant?
Undoubtedly. These are actually two completely different people. I remember when I did my first inspections. The statements were on paper, orders and journals were kept manually, and the tax inspector began the audit not with analytics, but by leafing through bank documents and “primary records.” Now everything is different: professional accounting programs require the accountant to own the software product and peripheral devices, and have a systematic approach to accounting. In addition, there are now international standards that impose completely different requirements for record keeping.
In the late 90s there were very few people with an accounting education. Then a lot appeared commercial organizations, and everyone who had at least some idea of ​​the specialty became accountants. Almost every second person who graduated from the academy went to work as an accountant, although we only had one subject in accounting, which was taught during the year. It was only later that people began to finish their studies or retrain - a real boom in training for this profession began.
Modern accounting specialists have specialized education. Nowadays there is hardly an employer who would risk hiring a specialist without the appropriate education for the position of accountant or, especially, chief accountant.

As you have already said, a modern accountant can use software products and technologies that simplify accounting. On the other hand, legislation is constantly being improved and complicated. Do you think being an accountant today is more difficult or easier than before?
I believe that it is neither more difficult nor simpler. It’s just that different times dictate different demands to us. First of all, the organization’s responsibility should not depend on the mistake of an individual who did not write something down in the primary accounting. If the document does not contain any mandatory details, we cannot accept it. A modern software product allows you to carry out automatic check and immediately identify the error. This opportunity, of course, greatly simplifies the life of an accountant and eliminates subsequent self-checks, because checking yourself is always very difficult.

What personal and professional qualities should a person have to be successful as an accountant?
I believe that an accountant must be a perfectionist. He must have order in everything. If we build a kind of hierarchy of qualities, then I would put meticulousness and perseverance at the top. An accountant must understand every figure, every business transaction. The phrase “Accuracy is the courtesy of kings,” I believe, is perfect for an accountant - he must be accurate in any of his actions, timely and clearly record all the facts of economic life.
And, of course, an accountant must be inquisitive and constantly improve.

What advice and wishes do you give to the participants of the “Professional Accountant” competition?
For those who have already tried their hand at the competition, I advise you to participate next year. Even if someone did not win this time, but really hoped for it, there is no need to despair - you need to expand your professional horizons, read periodicals, use specialized software products and keep track of all the new products, because we try to submit only relevant issues to the competition.
As for new participants, I recommend that they not be afraid, but test their strength, because it is precisely such competitions that indicate gaps and give an understanding in which direction they need to develop. Knowledge tends to become outdated and forgotten, but a competition allows you to shake yourself up and look at everyday things with a new perspective.

GRAVE ALEXEY NIKOLAEVICH

Deputy Head of the Office of the Federal Tax Service for the city of Sevastopol.

State Civil Service Advisor Russian Federation 1st class.

Education: Higher professional. In 1997 he graduated from the Irkutsk State Economic Academy with a degree in economics and management, in 2007 he graduated from the Siberian Institute of Law, Economics and Management with a degree in jurisprudence.

Work path: He has been working in the tax authorities since 1997. During his work, he worked his way up from the state tax inspector of the State Tax Inspectorate No. 1 for the Right Bank District of Irkutsk to the head of the Interdistrict Inspectorate of the Federal Tax Service No. 16 for Irkutsk region.

From 2003 to 2007 – Head of the Interdistrict Inspectorate of the Federal Tax Service No. 1 for the Irkutsk Region; from March 2007 to July 2014 – Head of the Interdistrict Inspectorate of the Federal Tax Service No. 16 for the Irkutsk Region.

On July 15, 2014, he was appointed Deputy Head of the Office of the Federal Tax Service for the city of Sevastopol.

In 2004, he was awarded a Certificate of Honor from the Ministry of the Russian Federation for Taxes and Duties, and in 2009, he was awarded the distinction “Excellent Worker of the Federal Tax Service.” In 2014 he was awarded the medal of the Ministry of Defense of the Russian Federation “For the return of Crimea”.

Personal income. A dissonant surname is the key to success

Anastasia Dagaeva

In a specialist who wants to receive Good work, everything should be perfect: the resume, appearance, and last name. The latter often becomes key factor success. Mogila and Zhulikov work effectively in the real estate industry, lawyer Khrenov is a successful lawyer. And only Krakh was not hired as a financier.

Alexey Mogila has been involved in real estate for more than five years. He is the director of the department of the real estate company Penny Lane Realty. “The last time my last name confused me was in third grade,” says Mogila. “And then it was funny: all the guys have nicknames, but they call me by my last name.” In adult life being a Mogila turned out to be even profitable. “You only have to introduce yourself once and they will remember you forever,” he says. Alexander Khrenov, a partner at the bar association “Yukov, Khrenov and Partners,” has the same effect. “People can forget my appearance, my occupation, but not my last name,” he says.

Working side by side with Mogila is Maxim Zhulikov, a leading specialist in commercial real estate at Penny Lane Realty. “The last name was given by the parents, and there’s nothing you can do about it,” he says. True, his mother and father suggested that he become Bulgakov or Zabolotsky on his mother’s side, but he did not agree. “It’s so unusual to see the name of the consultant, Zhulikov, in a booklet on the rental and sale of office and residential premises,” Mogila and Zhulikov’s colleague Oksana Kutishenko, HR manager at Penny Lane Realty, shares her impressions. “You immediately want to get to know this person,” she adds. “For me to introduce myself is like telling a joke: hello, I’m Zhulikov,” says Zhulikov. This immediately breaks the ice in communication.

“The main thing is the professionalism of the employee,” says Kutishenko. Boris Rokhin, a consultant at the headhunting company Ward Howell International, agrees with her. A self-confident person will turn even a funny last name into a plus, he adds. Thus, a candidate named Trouble, talking with the future chief, jokingly remarked that when trouble comes, it is better to keep the gates open. “The employer appreciated the applicant’s sense of humor and took Beda to the sales department,” says Rokhin. Kutishenko is convinced that the surname Mogila speaks of reliability and confidentiality. “There’s a saying, ‘silent as a grave,’ and you can imagine how that plays into the hands of our clients,” she notes.

Pierre-Vladimir Joliot (French Goliot, heard and pronounced as “crook”) has been working for two years as a sales manager in the Russian office of the French company ALD (car leasing). “The last name doesn’t bother me,” he says. He communicates with clients mainly on English language, in which his surname has no expressive meaning. Joliot also tells a story about his ancestor, who in the mid-30s. XX century received Nobel Prize in the field of atomic physics. “In Paris, colleges are named after the scientist Joliot, there is even a street,” he adds proudly.

Alexey Mogila is also proud of his last name. His grandfather and father worked all their lives at the State Space Research and Production Center named after. Khrunicheva. There the surname Mogila evokes only respect. But funny stories still happen. “About a month ago I was waiting for a client representative to negotiate,” recalls Mogila. - He gave the address of the office and gave a small explanation: opposite the temple there is a cast-iron gate, which you need to go through and say that you are going to the Tomb. The girl confused the alley, where, however, there was also a temple, and opposite there was a gate. She boldly entered them and began to ask to go to the Grave. To which the security service of some other company jokingly answered: “Girl, it’s too early for you.”

“The most common incident with my last name is the emphasis on the second syllable, after which - due to the diversity of the Russian language - many phrases appear,” says Khrenov. And friends often apologize for mentioning the word “horseradish” in front of Alexander. “I’m just laughing,” Khrenov assures. He himself is not averse to making fun of his own surname. “This really helps defuse the situation,” says Khrenov. - For example, you sit with clients for several hours in a row, everyone is tired, it’s hard, and there are still piles of documents to look through. I say: “What a damn lawyer you have.” After a few minutes of laughter, the strength is found for further work.”

But employer prejudices can often be an obstacle to the successful career of people with ambiguous surnames. “Our clients even refused to interview Garmazhapova and Shakhidova, despite the huge need for specialists of their qualifications,” says Tatyana Sosnovskaya, partner of the recruiting company Flex. She recalls how a candidate for the position of financial manager, Alexander Krakh, came for an interview at a large French company. It was clear that he met the requirements. All that remained was to get the general director's approval. “He killed an employee without five minutes with the words: “We don’t need a collapse in finance!” - Sosnovskaya recalls. “There is such a hunger in the market now that an employer who refuses a qualified candidate because he has a strange last name is nonsense,” says Elena Puzanova, a consultant at the recruiting company Ankor.